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The website states the following, "Dont worry about your insurance." I analyzed that the web page said " Shane Ferrell Insurance Agency is one of the leading insurance agencies in the Arlington area." They also stated " Were always looking for ways to improve even though we think were already the best. Dont just take our word for it its what our customers are telling us. Do you have the right amount? Its important to know if you have enough coverage. On your home and our agents can help." The meta header had Arlington as the first search term. This keyword was followed by TX car insurance, Arlington, and TX home insurance which isn't as important as Arlington. The other words they uses is Arlington car insurance. Arlington home insurance is also included and will not be viewed by web engines.